This year is a leap forward in opportunity for all our clients as we join frog - part of Capgemini Invent - a leading global creative and strategic consultancy. We mark 23 years of creating purposeful work that transforms people’s lives, that now will be supercharged with new capabilities in data, tech and innovation. All of this with the shared values around shaping a future that is both sustainable and inclusive for businesses, people and planet.
We are already making our mark with our award winning campaigns, firing up debates about the gender health gap and the role that all brands can play in creating change and opening up our doors to school and college leavers and inviting them to consider an exciting career in our industry. And our frog colleagues looked into the future at the emerging frontiers across creativity, business, culture and technology with an in-depth 2023 trend report.
We can’t wait to continue doing what we do best and making our mark.
This Girl Can wins GOLD at the DMAs
Our ‘Make Your Comeback’ campaign for This Girl Can (Sport England) with Strava secured the top spot in the Sports category. We are delighted with the win and the ongoing impact this campaign is having in supporting women returning to exercise. During the 6-week launch phase 18,500 women joined the This Girl Can Club, logging over 250,000 activities. 39,000 UK women took part in the Challenge and, most importantly, 3 out of 4 women who took part are now doing more exercise than they did before the campaign.
In Eskander’s Shoes wins at The Drum Awards for Social Purpose
Our Refugee Week PR campaign for Migrant Help won in the Best Stunt or Live Event category. We're really proud of the impact it created in helping to alter perceptions of refugees and improve integration in the UK. The stunning photo appeared in 184 news items including 18 nationals.
Read the case study here >
CMA Online Rip-Off Tip-off is highly commended at the PR Week Awards
The integrated campaign, fronted by consumer champion Angellica Bell, shines a light on the sneaky practices used by certain online retailers – such as pressure selling, subscription traps, hidden charges and fake reviews. The campaign changed behaviours and was successful in helping online shoppers spot and avoid sneaky online sales tactics, with an estimated 9.6 million people recognising the campaign and 6.7m people taking positive action.
Using TV and OOH to solve a national environmental issue with Keep Britain Tidy
We worked with Keep Britain Tidy to debunk the myths around how long a flicked cigarette butt stays around and asking smokers to "Bin it or take it with you".
Highlighting the dangers of armed forces sites with Defence Infrastructure Organisation
We used a striking piece of anthropomorphic beach art to inform locals near two military ranges of the duality of usage of the land and the risks of straying into live firing ranges. Our newsreel and image appeared in multiple national outlets including both the Guardian’s and BBC’s picture of the day, as well as reaching 31 outlets, including 6 nationals.
Read the case study here >
And it doesn’t stop there…
We shared some thinking…
We commissioned research and hosted an event, ‘What do women really want: tackling the inequalities in health’. The UK has a significant gender health gap. As a behaviour change agency working with many clients in this space, we at 23red are keen to play our part in helping improve health outcomes for women & help our clients to do so too. Our webinar explored what women really want in order to improve their health and we were joined by a fabulous panel of experts.
Our original research, which we partnered with Britain Thinks on, shows that brands have a key role to play in helping to address health inequalities by educating & empowering women. You can read our Campaign article of the event here.
If you’re interested in hearing more about how brands can play their part in giving women what they really want in relation to their health, do register get in touch with us here.
… and we worked with organisations to inspire young people
We support organisations who open the advertising industry up to school leavers such as Advertising Unlocked, Career Ready, and the Taylor Bennett Foundation. At a recent event in conjunction with the Taylor Bennett Foundation, we hosted 8 young people at the agency to learn more about the PR industry.
IPA’s #AdvertisingUnlocked is the largest industry-wide ‘open day’ where advertising and media agencies open their doors to school and college leavers, encouraging the next generation to consider our industry. We were matched with 20 young people from Langley Academy; students aged between 17-19 who joined us for the day to enjoy a 'snapshot' of the type of work we do.
While our colleagues at frog released their 2023 trends
We wanted to share the 2023 trends report from our colleagues at frog. The report explores twelve emerging frontiers across creativity, business, culture, technology and society. You can download the full trends report here and if you would like to discuss in more detail we would love to talk and connect you with our frog colleagues.