Our brief from charity Migrant Help was to create a PR moment during Refugee Week that would challenge and change perceptions of asylum seekers and refugees and start a conversation with the British public about refugees. We decided to tackle the most affected and yet much maligned audience segment – young males.

We brought to life the story of one Ethiopian refugee Eskander through a series of giant, anamorphic 3D artworks depicting his flight from persecution and his journey to becoming an elite athlete representing Northern Ireland. We displayed the interactive artworks along the South Bank allowing the public to step into the 3D pictures and put themselves in Eskander’s shoes.

The stunning photo appeared in 184 news items including 18 nationals. Best of all the public reaction to Eskander and his story gave us hope in a new generation of voters and donors who can really change perceptions and help better integration.