A recent survey of UK cat and dog owners found over a quarter (27%) came across a seller or advert that made them feel suspicious of the welfare of the pet, while purchasing their last cat or dog.

As part of our ongoing award-winning ‘Petfished’ campaign, we’ve launched our ‘Familiar Faces’ film which draws on a few pets you might recognise to help urge the public to think twice before buying a pet this Christmas. It’s already been covered extensively - including by The Guardian and The Independent.

Watch the film below.